Mere Ideas

Advertisements are some of the most powerful conveyers of contemporary philosophy. Take, for example, Under Armours new slogan.

This, to be sure, is meant to be understood in a context of athletic achievement. I want to excel athletically, therefore my will falls in line, and I become what I want. 

Good!

But is it wise to have a will that is subservient to ones desires? Wouldn't it be better to have a will that is not governed by your wants? Sure it is fine when your wants are for good things, but if you are the type of person who wills whatever you desire, will you not soon end up getting things or becoming someone that is not good? 

Isn't it better to will what is good and let that govern your actions? That way if there is a conflict between will and want the better might prevail.

Shouldn't the slogan be, "My will is founded upon what is good and it is good to be physically fit, so I want that. Under Armour!" 

Not as catchy.

Anyway, it's just a commercial! Right?